Blog

Tips, guides and experience from the world of UX/UI design, websites and branding.

Website design in Photoshop on a large monitor with notes beside it
UX basics and processes

Website UX check in 30 minutes: a list you can do yourself

How to check your website's UX yourself in 30 minutes: six steps, from the first screen to the contact form, and how to know what to fix first.

A laptop with an open app screen design program, showing layers and components on the display
Conversions, sales, and business

How much does a website cost in Serbia and what actually affects the price

How much does it cost to build a website in Serbia? What affects the price, where is money wasted, and how to get quotes you can actually compare.

Lovable AI app builder - an app creation platform with a heart-shaped logo
Tools and platforms

Lovable: how I built a CRM and webshop without programmers and how you can start too

How to build an app in Lovable step-by-step: my experience with a CRM and webshop, pricing plans, and tips on how not to waste your credits.

A person uses a digital pen to check off tasks on a tablet at a desk
Conversions, sales, and business

What you need to prepare before ordering a website: a complete checklist

A checklist of what to prepare before ordering a website: texts, images, structure, domain, and hosting. Save time and avoid project delays.

Branded promotional materials, notebooks, stickers, glasses, and a t-shirt arranged on a wooden table
Branding and identity

What is visual identity and why is it more important than a logo

Find out what a visual identity is, what it consists of, and why your brand needs more than just a logo for clients to recognize and remember your company.

A man points his finger at analytical data and a chart on a laptop screen
Conversions, sales, and business

When an agency needs an external designer: 7 signs it's time to collaborate with a freelancer

7 clear signs it's time for a marketing agency to hire a freelance graphic designer. Find out what the collaboration looks like and what you get.

Black Friday sign made of letters on a wooden background, surrounded by Christmas decorations, pine branches, pine cones, and lights
Branding and identity

Visual identity for seasonal campaigns: a guide for Black Friday and New Year

How to prepare your visual identity for Black Friday and the New Year season while remaining recognizable. A guide for small businesses and entrepreneurs.

Lovable beginner's guide with Getting Started No-Hype Beginner Tips text and an overview of the prompt input interface
AI and the future

Vibe coding and design: how to get an app without a whole team of developers

Need an internal app, but a developer team is too expensive? Here is who vibe coding with a designer is for, what a five-step collaboration looks like, and what you get out of it.

The word MARKETING written in colorful patterned letters on a white background
Conversions, sales, and business

The Connection Between UX/UI Design and Digital Marketing

Marketing brings visitors to the site, design decides whether they will stay. Find out why UX/UI and digital marketing must work as one team.

A designer with headphones working on user interface design at a desk in front of a widescreen monitor
UX basics and processes

Freelance web designer in Serbia and why to hire one

What is a freelance web designer, how do they differ from an agency, and when does it make sense to hire one? An honest guide for entrepreneurs choosing between the options.

Display of the Webflow homepage with the headline 'The modern way to build for the web' and an illustration of the visual editor
Conversions, sales, and business

How to create a landing page that converts

Learn how to build a landing page that brings in clients: who you are writing for, a section-by-section structure, copy, pricing, and measuring results.

Abstract colorful mural with geometric shapes, symbols, and the inscription WOW on a black background
Graphic design and trends

What does a graphic designer actually do and what does the collaboration look like?

A graphic designer doesn't just draw logos. Read about what they actually do, what the collaboration looks like through five phases, and how you will know it is time to hire one.

A designer's desk with a tablet displaying Adobe icons, the Graphic Design Playbook book, a keyboard, and a monitor
Graphic design and trends

What does graphic design for a company include

Graphic design for a company is not just about a logo. Find out what it all includes, why the sequence is important, and how to avoid the most common mistakes when hiring a designer.

A glowing neon sign in the shape of a social media notification with a heart symbol and the number zero on a dark background
Branding and identity

Visual identity on social media: what a small business must have before it starts posting

What a small business must have before it starts posting on Instagram and other networks. A visual identity that builds trust and recognition.

A person writes notes with a marker on sticky notes during a planning workshop, alongside sketches and a laptop on the table
Conversions, sales, and business

Website UX audit: why UX determines whether your site sells or not

A website UX audit reveals why visitors leave without taking action. Find out what I analyze, which problems I find, and how this affects your business.

A partially open laptop with a backlit keyboard and a colorful light reflection in the dark
Conversions, sales, and business

Why isn’t your website bringing in customers? 5 reasons + a free check

You have a website, but the phone isn't ringing? Five reasons why your site isn't bringing in customers and how an expert web audit shows what needs to be fixed first.

A brilliant, faceted geometric crystal floating in the center against a dark background
Branding and identity

How brand design affects the perception of the price of your product or service

Discover how a brand's visual identity affects how much customers are willing to pay. Examples, pricing psychology, and brand designer tips.

A hand holds a red design book raised upwards
Conversions, sales, and business

Website redesign: when it makes sense, and when it is a waste of money

Are you thinking about a website redesign, but not sure if it's the right time? Find out when a redesign actually brings results, and when it is just an expense.

A close-up of the Instagram app icon on a smartphone screen alongside other social media icons
Conversions, sales, and business

Do I need a website or Instagram? The answer for small businesses

Are you starting a business and don't know if you need a website or if an Instagram page is enough? Here is an honest answer that will save you time and money.

An office team discusses a project in front of a whiteboard with sticky notes while part of the team sits with laptops on the couch
UX basics and processes

Working with a UX Designer: What You Can Expect (and What You Can't)

Planning to hire a UX designer for your SaaS? Find out what the entire process looks like, from the first call to delivery, and avoid the most common misunderstandings.

Display of a 404 error with an upside-down yellow smiley face instead of a zero on a colorful gradient background
Conversions, sales, and business

Why your landing page isn't converting visitors into customers: UX diagnostics

Are you paying for ads, but your landing page isn't bringing in customers? Diagnosis by symptoms: the probable cause, how to check it yourself, and what to fix first.

Two sharpened gray pencils lying in the left corner on a bright yellow background
Branding and identity

Why every small business deserves a strong brand and how I can help you with that

Do you have a small business and are wondering if you need a brand? I explain why branding is not a luxury but a foundation, and how to start without big agencies and budgets.

A human hand and a black robotic hand touching fingertips on a dark pink technological background
AI and the future

Will AI replace designers?

Can artificial intelligence replace UX and UI designers? Find out where AI helps, where human design remains irreplaceable, and what that means for your business.

Printed visual identity materials, brochures, business cards, and letterheads of the Castro Capital brand arranged on a gray background
Branding and identity

Graphic brand guidelines: what it is, why it is important, and how it is made

A graphic standards manual is the foundation of visual identity. Learn what it contains, why it is important for a brand, and how it is made, along with practical tips.

A monitor screen on a desk displaying a website design in a graphic program with a dark theme
SEO, accessibility and standards

Design and SEO in 2026: how to combine aesthetics and algorithms for growth

How design, UX, and SEO come together in 2026: SXO strategy, INP metrics, accessibility, and authentic design for better ranking and more conversions.

A person pointing to a smartphone with a purple screen in a work environment
Conversions, sales, and business

Why your mobile site frustrates users and how to fix it today

Find out why responsive design is no longer enough: the "thumb zone," speed optimization, and UX design that converts mobile visitors into buyers.

Coding and multi-screen web development process in a comfortable work environment
AI and the future

Vibe coding in 2026: what it is, which tools exist, and a practical example

What is vibe coding, which tools are used in 2026, where are the real savings, and what are the risks. Along with an example of a 3D print farm application that I built.

The homepage of a web platform with a dark background, the headline 'Build better sites faster', and a gallery of design examples at the bottom
Tools and platforms

How Framer brings higher conversions and freedom to the team

Waiting for developers for weeks while your design sits? Learn how Framer bridges the gap between design and publishing, what it means for site speed, and how it empowers your marketing team.

A boy with headphones in a red hoodie follows the class on his laptop and takes notes with a pen
SEO, accessibility and standards

WCAG accessibility standards in practice: rules, verification, and checklist

A practical guide to WCAG 2.2: seven rules for design, how to test website accessibility, and a checklist for level AA before delivery.

Three-dimensional yellow letters Ai in the center with a reflection on a dark background and turquoise neon lighting
Branding and identity

How to Build a Personal Brand in 2026: E-E-A-T, Website, and a Plan for the First 90 Days

How to build a personal brand in 2026: what E-E-A-T is, how to set up your website and Person schema, a plan for the first 90 days, and mistakes to avoid.

Three blue cubes with white letters KPI arranged on a light background with a soft shadow
Conversions, sales, and business

Digital Trust Economy: How UX Builds Trust and Sales

A visitor decides in a few seconds whether to trust you. Read about the trust signals they look for, where small business websites go wrong, and what to fix first.

Business meeting and successful team presentation in a modern workspace
Conversions, sales, and business

UI Redesign for Lower Churn: UX Strategy for B2B Software

How to reduce user churn in B2B software through interface redesign: where users drop off, onboarding, role-based interfaces, phase-by-phase planning, and what to measure.

Line chart with an upward trend on a computer screen
Conversions, sales, and business

How to measure the business value of UX in 2026

Find out how good UX design directly impacts profit. Learn to measure design ROI through conversions, LTV, and cost reduction in 2026.

Canva logo with graphic design examples in the background
Tools and platforms

Canva or a designer: where are the limits of the tool

What you can do in Canva on your own, where templates start to harm your brand, and how you will recognize that it's time to hire a designer.

A side-by-side comparison of the Framer and Webflow platform logos, with the inscription "VS" on a dark blue background.
Tools and platforms

Framer vs. Webflow vs. custom code: what does your business actually need in 2026?

Find out if Framer, Webflow, or custom code is better for your business. Comparison by development speed, costs, and maintenance, with a recommendation for 2026.

A hand with a stylus points to a rising green candlestick on a financial chart on a tablet screen
UX basics and processes

UX Design: How an Invisible Force Shapes Customer Behavior and Your Business Growth

Find out how good UX design affects customer behavior and business results. A guide to user psychology, design ROI, and examples.

An unfolded color swatch fan displaying a spectrum of shades from yellow, red, and purple to blue
Graphic design and trends

The power of colors and how color psychology shapes the perception of your brand

Learn how color psychology in graphic design affects brand perception and how to choose a palette that resonates with your customers and your message.

Black blocks with blue numbers 202 next to a spinning blue block changing from number 5 to a yellow number 6, showing the transition to the year 2026
Graphic design and trends

Graphic Design Trends for 2026: Five Directions and How to Apply Them

Five graphic design trends for 2026, the colors and fonts defining the year, and tips on which trend suits whom and how to implement it without a complete rebranding.

A designer works at their desk with two monitors, editing UI buttons and interface elements on the main screen
Conversions, sales, and business

Why cheap design is actually the most expensive investment you will make

Find out why a low price for graphic design often leads to higher costs later, how to recognize quality design, and when a cheap solution is enough.

Burning hundred-dollar bills in a hand with an open flame
Conversions, sales, and business

How much does UX/UI design cost in Serbia: price, process, and tips

Find out how much UX/UI design costs in Serbia, what the price depends on, and how to recognize a good offer without expensive mistakes and bad decisions.

A colorful four-pointed Google star frozen inside a transparent ice cube with icicles on a cold winter background
AI and the future

AI in Graphic Design: How to Master Artificial Intelligence Before It Masters You

Find out how AI is changing graphic design. Learn to write prompts for ChatGPT and Midjourney, along with the pros, cons, and tips for consistency in your work.

Laptop screen with business analytics, charts, and data
UX basics and processes

How to use data and analytics to make better UX decisions

Learn how to use data and user behavior analytics to make better UX decisions. Get to know the key metrics and how to test hypotheses.

A person is looking at a computer screen
Conversions, sales, and business

10 design mistakes that are causing your website to lose customers (without you even realizing it)

Discover 10 key UX mistakes in design that make visitors leave your site. Learn how to fix them and increase sales.

Display of analytical data and charts on a computer screen
UX basics and processes

Why UX design is a secret weapon for marketing and conversions

Discover how good UX design directly increases conversions, builds user trust, and turns visitors into loyal customers.

Figma logo surrounded by 3D icons of popular social networks and applications
Graphic design and trends

How to Design Social Media Posts: Graphic Design Guide

The process of creating a post for non-designers: goal, format and dimensions, layout, text, exporting, tool comparison, and common mistakes with solutions.

UX customer experience gauge with the needle on an excellent result
UX basics and processes

UX/UI and design terminology

Are you confused by terms like UX, UI, wireframe, or persona? In this guide, I explain the basic UX/UI and design terminology, clearly and with examples.

Canva homepage with the headline 'What will you design today' and a horizontal row of colorful design templates
Tools and platforms

Canva for Social Media: A Step-by-Step Guide for Beginners

Learn how to use Canva for social media: from creating an account and your first design to common beginner mistakes and deciding whether you need Canva Pro.

Colorful icons of popular social networks in hands
Graphic design and trends

Social media design by platform: Instagram, Facebook, LinkedIn, and TikTok

What changes in design from network to network: Instagram feed and Story, Facebook cover and ads, LinkedIn posts and TikTok video, along with proven dimensions.

3D icons for Adobe Illustrator and Photoshop
Graphic design and trends

How to make a good logo? A complete guide

Learn how to create a good logo for your brand. A detailed guide on making a logo, from ideas and sketches to the final design. Tips for a minimalist logo.

Three-dimensional cubes with logos of the social networks Facebook, YouTube, TikTok, Instagram, Twitter, and LinkedIn on a blue background
SEO, accessibility and standards

Digital Marketing for Beginners: Your Guide to Online Success

Want to learn digital marketing? This guide covers everything from SEO optimization to social media ads. Get started today.

SEO letters with decorative geometric patterns arranged on a white background
SEO, accessibility and standards

SEO and UX: How to Reach the First Place on Google

Discover how SEO and UX work together to improve Google rankings and how to build a website that both users and Google's algorithms love.

Top-down view of a team of designers drawing interface sketches on paper and sticking colorful sticky notes next to a laptop
UX basics and processes

UX research: why there is no good design without it

Find out why UX research is crucial for a successful product and how user research leads to design that people truly love and use.

A finger touches a glowing blue icon with the Framer logo among other futuristic digital icons
Tools and platforms

How to create a landing page in Framer: step by step

A practical guide to creating a landing page in Framer: templates, layout, components, mobile view, CMS, form, domain, and typical beginner mistakes.

A banner with the text 'Exploring the Best Practices for WCAG Compliance' next to an illustration of a monitor and accessibility icons
SEO, accessibility and standards

WCAG standards: what is WCAG and why is accessibility compliance important in web design

Learn what the WCAG standard is and why digital accessibility is important for your business: a wider audience, a more organized site for SEO, and EU regulations.

The book The Design of Everyday Things on a table next to a smartwatch, a pen, and UX notes with sticky notes
Graphic design and trends

Graphic Design Trends 2025: What's In and What's Out

A look back at 2025 graphic design trends: what became the standard, what stayed, and what faded away, from minimalism and AI tools to AR.

Conceptual brand identity diagram with key elements and icons
Branding and identity

Why is branding essential for business success?

Find out why branding is the foundation of every successful business and how to build a recognizable brand that builds trust and increases sales.

An open printed catalog showcasing branding materials in yellow and black, including packaging, a bottle, and stationery
Branding and identity

Brandbook: what is it and how does it differ from a graphic standards manual?

A brand book is a brand's strategic document, while a graphic standards manual is its visual handbook. Find out what the difference is and what you actually need.

Drawing and analyzing wireframe sketches for a mobile user interface
UX basics and processes

What is UX design and why is it crucial for a website's success?

Learn what UX design is, what a UX designer does, and why a quality user experience is crucial for the success of your website or application.

Top view of a desk with a laptop, books, an open design manual, a phone, and a sketchbook with crayons
UX basics and processes

The difference between UX, UI, and graphic design, and whom you should hire

What do UX, UI, and graphic designers do, what do you get from whom, and whom should you hire for a website, application, logo, or redesign. With a practical example.

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