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Ideas, tips, and current topics

Ideas, tips, and current topics

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a man pointing at a laptop

Conversions, sales, and business

When an agency needs an external designer: 7 signs it's time to collaborate with a freelancer

If your marketing agency is missing deadlines, receiving more and more design requests but lacks the capacity to cover them, or if account managers are wasting time explaining briefs, it's time to consider collaborating with a freelance graphic designer. In this text, I go through 7 concrete signs that show this moment has arrived, explain what a healthy collaboration between an agency and an external designer looks like, and what you need to prepare before onboarding them into the team.

a man pointing at a laptop

Conversions, sales, and business

When an agency needs an external designer: 7 signs it's time to collaborate with a freelancer

If your marketing agency is missing deadlines, receiving more and more design requests but lacks the capacity to cover them, or if account managers are wasting time explaining briefs, it's time to consider collaborating with a freelance graphic designer. In this text, I go through 7 concrete signs that show this moment has arrived, explain what a healthy collaboration between an agency and an external designer looks like, and what you need to prepare before onboarding them into the team.

drveni sto sa znakom i ananasima na njemu

Branding and identity

Visual identity for seasonal campaigns: a guide for Black Friday and New Year

A seasonal campaign shouldn't be a new brand, but rather your existing identity in a festive edition. Preparation starts six to eight weeks in advance, materials should cover all channels at once, and the holiday colors and elements should blend into what you already have, rather than disrupt it.

drveni sto sa znakom i ananasima na njemu

Branding and identity

Visual identity for seasonal campaigns: a guide for Black Friday and New Year

A seasonal campaign shouldn't be a new brand, but rather your existing identity in a festive edition. Preparation starts six to eight weeks in advance, materials should cover all channels at once, and the holiday colors and elements should blend into what you already have, rather than disrupt it.

Lovable AI prompt input interface and the title Getting Started No-Hype Beginner Tips

AI and the future

Vibe Coding and Design: How to Get an App Without a Whole Team of Developers

Vibe coding merges design and code in a way that finally makes sense for small businesses. Read how one person, with the right tool, can deliver a functional app to you.

Lovable AI prompt input interface and the title Getting Started No-Hype Beginner Tips

AI and the future

Vibe Coding and Design: How to Get an App Without a Whole Team of Developers

Vibe coding merges design and code in a way that finally makes sense for small businesses. Read how one person, with the right tool, can deliver a functional app to you.

multicolored marketing freestanding letter

Conversions, sales, and business

The Connection Between UX/UI Design and Digital Marketing

Companies often split their budget into two parts, a marketing agency and a designer, and then wonder why the results are lacking. This text explains why UX/UI design and digital marketing are not two separate jobs, but two halves of the same story, and what exactly happens when one of them is missing.

multicolored marketing freestanding letter

Conversions, sales, and business

The Connection Between UX/UI Design and Digital Marketing

Companies often split their budget into two parts, a marketing agency and a designer, and then wonder why the results are lacking. This text explains why UX/UI design and digital marketing are not two separate jobs, but two halves of the same story, and what exactly happens when one of them is missing.