Senior UX/UI & Product Designer

I design business software, web applications, and complex systems.

Hello! 👋 I'm Nikola, a UX/UI expert specializing in SaaS products, CRM solutions, internal tools, and B2B platforms. I help companies replace chaos with order and turn visitors into loyal users. I work on complete solutions in the field of UX design, UI design, Graphic design, and WEB design.

Whether you need website design, a brand visual identity, or a complete user interface, I'm here to help you connect with your audience in the right way.

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Nikola Zivanovic
Senior UX/UI Designer
Available for work

My Projects/Works

The projects below showcase some of my work.

My Resume

A short story about my professional experience.

Work experience

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Freelance
UX/UI, Web and Brand Designer
May 2025 – Present
Belgrade, Serbia and remote (worldwide)
  • Design and development of websites in Framer for clients from various industries: SimpleCRM, Gazplus, Eltechgroup, Quattro Solution, 3D Stampa Beograd, Prelet, YRH, and Retreatbooker.
  • A complete brand for 3D štampa Beograd, from promotional materials to design, as well as the visual identity for Prelet.
  • UI and software design of complex systems: DataWiz and a 3D print farm platform with printer job tracking, order management, and a warehouse management system.
  • A CRM system that combines classic lead tracking, client project management, and invoicing, as well as e-commerce backend software that connects the 3D Printing Belgrade website data with the entire backend system.
Maeti LLC
Product Owner
Nov 2022 – May 2025
Belgrade, Serbia
  • Defining the product vision and setting clear goals in line with user needs and business priorities.
  • Creating and managing the product backlog, including writing user stories and prioritizing tasks.
  • Collaboration with the development team, designers, and stakeholders to ensure successful and timely delivery of the product.
  • Tracking product performance, analyzing user feedback, and continuously improving functionality.
Marketit DOO
External UX collaborator and consultant
Jan 2024 – Apr 2025
Belgrade, Serbia
  • Collaboration with the agency team and training the team in developing UX/UI solutions for client projects, focusing on user experience and aesthetic harmony.
  • Consulting support in designing digital strategies and proposals for improving the user journey through websites and applications.
  • Evaluation of existing digital solutions and proposing specific improvements through UX/UI analyses.
  • Creating lending pages and visual designs in accordance with the brand identity of clients.
Merchking - US eCommerce startup
Chief Operations Officer - COO
Jul 2017 – Nov 2023
Belgrade, Serbia
  • Planning, organizing, and supervising daily operations to ensure efficiency and alignment with business goals.
  • Development and optimization of internal processes to improve productivity and service quality.
  • Monitoring key operational KPIs and identifying opportunities for performance improvement and cost reduction.
  • Close collaboration with the technical team and the customer support team on process optimization, problem solving, and enhancing the user experience.
Merchking - US eCommerce startup
Lead tester - manual testing
May 2017 – December 2017
Belgrade, Serbia
  • Planning and organizing the manual testing process, including creating test plans, scenarios, and test cases.
  • Leading the QA team, delegating tasks, and providing support in daily testing activities.
  • Identification, documentation, and tracking of bugs, as well as collaboration with the development team in resolving them.
  • Active participation in defining the QA strategy and continuously improving the testing process to ensure product quality.
Merchking - US eCommerce startup
Graphic designer
Feb 2017 – Jul 2017
Belgrade, Serbia
  • Creating a visual identity and designing graphic elements for eCommerce platforms and online stores – including UI components, banners, promotional visuals, and campaign content.
  • Close collaboration with development, marketing, and sales teams in creating attractive and functional design solutions aligned with the brand.
  • Processing and optimizing visuals for products and categories, with a special focus on aesthetics, clarity, and user experience.
  • Continuous analysis of results and design iterations based on user behavior, campaign performance, and feedback.
Journey
Business plan consultant
Sep 2015 – Feb 2016
Belgrade, Serbia
  • Writing detailed and strategically structured business plans in accordance with the requirements of various immigration visas (e.g., E-2, L-1, EB-2 NIW, EB-5).
  • Market, competition, and industry research to provide relevant and convincing support for the client's business idea.
  • Collaboration with legal teams and clients to gather data, understand business objectives, and tailor the plan to immigration criteria.
  • Developing financial projections, organizational structures, and operational strategies that strengthen the visa application and increase the chances of approval.

Education

Megatrend University
Bachelor of Economics
2010 - 2014
Belgrade, Serbia

Major in business studies, international markets, and international marketing

Certificates

Adobe Graphic Designer
Coursera/Adobe
Released on June 4, 2025
Adobe Graphic Designer
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UX/UI Designer
Uxcel
Issued Sep 2024 - Expires Sep 2026
Credential ID: WEXJD8DJVH0
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Google UX Design
Coursera/Google
Updated Oct 30, 2024
Google UX Design Specialization Certificate
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Search Engine Optimization (SEO)
Coursera/UCDAVIS
Published Mar 2025
Search Engine Optimization (SEO) Specialization Certificate
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Adobe Marketing Specialist
Coursera/Adobe
Issued Sep 2025
Adobe Marketing Specialist
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Services I Offer

Creative and functional design solutions tailored to the needs of modern brands.

UX/UI Design

As a graphic designer with years of experience, I offer UX/UI design services that provide users with an intuitive, simple, and efficient user experience. Whether it is a web or mobile application, the design focuses on clarity, functionality, and aesthetic balance.

Find out more about the UX/UI design service

Web design and website development in Framer

Design and development of landing pages and presentation websites in Framer - modern, fast, and fully tailored to your brand. I offer a complete solution: from structure and visual identity to a functional and responsive website ready for launch.

Learn more about the Web Design service

Social Media Design

Professional Social Media Design helps brands capture attention, increase engagement, and drive sales. Every post is strategically designed to convey the message clearly and visually appealingly – from the choice of colors and typography to the scroll-stopping composition.

Find out more about the service

Consulting and audit services

I provide expert consulting services in the field of digital product design, with the goal of creating a seamless user experience and a strong visual impact.

If you have a digital product but are not satisfied with its appearance or results, I also provide audit services.

Find out more about consultations

Branding and visual identity

Logo design, visual identity, brand book, and redesign of an existing brand. I help your business look consistent and recognizable wherever it appears, from the website and social media to print and packaging.

Learn more about branding

Would you like to collaborate?

Contact me so we can turn your ideas into impressive digital solutions.

Contact me
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