Branding and visual identity

Branding and visual identity

A memorable logo that works in all sizes

Colors, typography, and style that fit your business

Brandbook with clear rules of use

Redesign of an existing brand without losing its recognition

White cube with a blue logo on a blue background

About the service

About the service

People form an impression of a company before they read a single sentence. If the logo looks like it was rushed, and the colors and fonts change from post to post, it is hard to appear professional, no matter how good the product or service is.


Branding is not just a logo. It is a consistent look that is repeated everywhere you appear: on the website, social networks, business card, packaging, and the proposal you send to a client. When that look is consistent, people recognize and remember you more easily.


I do logo design, complete visual identity, brandbook, and redesign of existing brands. We agree on the scope according to what you actually need, so there is no fixed price list. Let me know what you have and what you are missing, and you will get a specific offer.

What is included

What is included

What is included

Logo design

Logo design

An original logo in multiple variants: main, simplified, and monochrome versions. You receive files ready for screen and print, ensuring the logo looks good both on the website and on the storefront sign.

An original logo in multiple variants: main, simplified, and monochrome versions. You receive files ready for screen and print, ensuring the logo looks good both on the website and on the storefront sign.

Visual identity

Visual identity

Color palette, typography, photography style, and graphic elements. Everything that, along with the logo, makes your brand look consistent wherever it appears.

Color palette, typography, photography style, and graphic elements. Everything that, along with the logo, makes your brand look consistent wherever it appears.

Brandbook

Brandbook

A brand style guide document: how the logo is used, which colors and fonts go where, what is allowed, and what is not. With it, you, your team, or the print shop can work independently, without any guessing.

A brand style guide document: how the logo is used, which colors and fonts go where, what is allowed, and what is not. With it, you, your team, or the print shop can work independently, without any guessing.

Redesign of an existing brand

If you already have a logo and identity, but they no longer match what your business is today, you don't have to throw everything away. First, we look at what is worth keeping so that your existing customers still recognize you, and then we refresh what is outdated or has proven impractical in practice.

What you get with an organized brand

Unlimited number of revisions

No worries about additional costs for modifications.

Unlimited number of revisions

No worries about additional costs for modifications.

Recognition at first glance

A logo and colors by which customers remember you.

Recognition at first glance

A logo and colors by which customers remember you.

More trust from customers

A neat identity leaves the impression of a serious company.

More trust from customers

A neat identity leaves the impression of a serious company.

Standing out from the competition

A look that doesn't resemble others in your industry.

Standing out from the competition

A look that doesn't resemble others in your industry.

The same look everywhere

The website, social media, print, and packaging work together as a whole.

The same look everywhere

The website, social media, print, and packaging work together as a whole.

Faster creation of new materials

With clear rules, every new design is created faster.

Faster creation of new materials

With clear rules, every new design is created faster.

Files ready for use

Logo in all formats, for screen and print.

Files ready for use

Logo in all formats, for screen and print.

A foundation that grows with you

An identity you can easily expand to new products.

A foundation that grows with you

An identity you can easily expand to new products.

Who is this service intended for?

To new businesses and entrepreneurs who are just starting out and want to look professional from day one, instead of changing their logo after a year.


To existing companies that have outgrown their first logo or have an identity that has become diluted over the years, and need a refreshed and organized look.

Case studies and useful texts

Case studies and useful texts

From the blog

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