3D Printing Belgrade - Logo
3D Printing Belgrade | Logo and Visual Identity
Logo + Visual identity for social networks + Brand book
About the project
Design of a complete visual identity from scratch. The project included creating an original logo, setting typography rules, and creating a color palette, with the intention of building a modern and easily applicable visual system.
Industry
Industry
3D Printing
3D Printing
Service
Service
Logo and Visual Identity Design
Logo and Visual Identity Design
Project duration
February 2026
February 2026
The goal of the project
The task for this project was to give the brand a clear and recognizable visual voice. Through the design of the logo and the careful pairing of typography and colors, the goal was to create an authentic identity that stands out. The result is a cohesive visual whole that accurately conveys the client's values and leaves a strong first impression.
For this project, I wanted to create a logo that explains the essence of the service at first glance. The symbol relies on a recognizable motif of stacked layers, which is the fundamental principle of 3D printing. Precise and sharp lines are there to emphasize accuracy in work. The combination of deep dark and bright neon green colors creates a strong contrast, making the brand modern, technology-oriented, and easily noticeable.
In addition to the aesthetics, a special focus has been placed on ensuring that the design effectively works for the business and encourages conversions. The logo is designed to maintain perfect readability across all formats, from digital interfaces to physical stickers on packages. This approach establishes a professional visual identity that directly communicates quality and instills confidence in clients who need reliable part manufacturing.
1
Typography
Aa
Primary - Poppins
Poppins is a geometric sans-serif font. Its design is strictly based on geometry, specifically on perfect circles and clear proportions. It has a very clean and open look. It feels modern, friendly, and highly professional at the same time. Due to its vast range of thicknesses (from thin Thin to massive Black variants), it provides incredible flexibility in design.
When a visual identity needs to communicate innovation, precision, and technology, this font is an exceptional choice.
It can also be used for body text, but it is best kept in shorter, precise paragraphs that encourage visitors to take action.
It is effective for short and impactful messages, whether you are designing banners for a global market or preparing local campaigns. Its readability helps in quickly conveying the message and increasing conversions.
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Secondary - Inter
Inter is a typeface specifically designed and created for computer and mobile screens. It is characterized by a large x-height, which makes it incredibly readable even at the smallest text sizes. Unlike some fonts that have a strong and intrusive character, Inter is designed to be neutral. Its main task is to convey information clearly, quickly, and without any distraction for the viewer.
Since it is visually neutral, Inter does not steal attention from the main message or call-to-action (CTA) buttons. Visitors can more easily focus on the service itself, which is crucial when you need design and text that directly encourages the user to purchase a product.
Due to its excellently balanced letter spacing, the eyes tire significantly less when reading longer paragraphs on the screen compared to other sans-serif fonts.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
2
Color
Accent color - Neon Yellow
Energetic, modern, and electric.
This is the main color for attracting attention. Use it sparingly but effectively for accents, buttons (CTA), icons, and highlighting the most important information on the page.
#DBFF00
Primary Color - Deep Navy
Professional, stable, and reliable.
This is a color that carries the visual weight of the brand. Use it for main headlines, text, and elements that must be crystal clear and readable. It provides perfect contrast to neon yellow.
#053146
Background - Light Gray
Clean, neutral, and spacious.
Not completely white, but slightly grayish to reduce eye strain. It is used as a primary background for all content, giving the design a "clean" and technical look.
#F1F4F4
3
Logo
Concept and Construction
The brand symbol directly reflects the essence of FDM technology - creating objects layer by layer. The design is based on a solid geometric structure that forms a hexagon (cube in isometric perspective), symbolizing three-dimensional space.
Three separate, yet harmonized segments represent the precision of printing and the stability of the material.
The open form suggests limitless possibilities for creation ("out of the box" thinking), while clean lines communicate a modern, engineering aesthetic.
Primary version
Dark blue (Navy) icon on a neon yellow background or vice versa. Used for maximum contrast.
Monochrome version
Use only when color printing is not possible (e.g., stamps, invoices).
Minimal size
Minimum size: To maintain the readability of the "layer", the logo must not be smaller than 20px (digital) or 7mm (print).
4
Instagram UI & Adaptability
In the standard display, the brand appears clean, transparent, and approachable. The white background allows the content to "breathe", while neon yellow accents clearly direct attention to key actions (Highlights, CTA).
In dark mode, the brand takes on a "high-tech" character. The dark blue and black background create a strong contrast with neon yellow, enhancing the impression of precision and modern technology characteristic of 3D printing.
Through this project, a visual identity has been built that has a clear function and purpose. By combining strong colors and precise typography, the brand now communicates speed, accuracy, and technological reliability. Every element, from the geometric symbol to the choice of fonts, is intentionally placed to make it immediately clear to visitors what they can expect from the 3D printing service.
The final result is a flexible design that directly supports conversions and business growth. This approach to branding builds strong trust with clients and makes it easier for them to decide to request service, whether they are ordering through a digital interface or picking up parts. The true strength of this identity lies in the fact that it visually confirms the quality that the production itself delivers.
The goal of the project
The task for this project was to give the brand a clear and recognizable visual voice. Through the design of the logo and the careful pairing of typography and colors, the goal was to create an authentic identity that stands out. The result is a cohesive visual whole that accurately conveys the client's values and leaves a strong first impression.
For this project, I wanted to create a logo that explains the essence of the service at first glance. The symbol relies on a recognizable motif of stacked layers, which is the fundamental principle of 3D printing. Precise and sharp lines are there to emphasize accuracy in work. The combination of deep dark and bright neon green colors creates a strong contrast, making the brand modern, technology-oriented, and easily noticeable.
In addition to the aesthetics, a special focus has been placed on ensuring that the design effectively works for the business and encourages conversions. The logo is designed to maintain perfect readability across all formats, from digital interfaces to physical stickers on packages. This approach establishes a professional visual identity that directly communicates quality and instills confidence in clients who need reliable part manufacturing.
1
Typography
Aa
Primary - Poppins
Poppins is a geometric sans-serif font. Its design is strictly based on geometry, specifically on perfect circles and clear proportions. It has a very clean and open look. It feels modern, friendly, and highly professional at the same time. Due to its vast range of thicknesses (from thin Thin to massive Black variants), it provides incredible flexibility in design.
When a visual identity needs to communicate innovation, precision, and technology, this font is an exceptional choice.
It can also be used for body text, but it is best kept in shorter, precise paragraphs that encourage visitors to take action.
It is effective for short and impactful messages, whether you are designing banners for a global market or preparing local campaigns. Its readability helps in quickly conveying the message and increasing conversions.
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Secondary - Inter
Inter is a typeface specifically designed and created for computer and mobile screens. It is characterized by a large x-height, which makes it incredibly readable even at the smallest text sizes. Unlike some fonts that have a strong and intrusive character, Inter is designed to be neutral. Its main task is to convey information clearly, quickly, and without any distraction for the viewer.
Since it is visually neutral, Inter does not steal attention from the main message or call-to-action (CTA) buttons. Visitors can more easily focus on the service itself, which is crucial when you need design and text that directly encourages the user to purchase a product.
Due to its excellently balanced letter spacing, the eyes tire significantly less when reading longer paragraphs on the screen compared to other sans-serif fonts.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
2
Color
Accent color - Neon Yellow
Energetic, modern, and electric.
This is the main color for attracting attention. Use it sparingly but effectively for accents, buttons (CTA), icons, and highlighting the most important information on the page.
#DBFF00
Primary Color - Deep Navy
Professional, stable, and reliable.
This is a color that carries the visual weight of the brand. Use it for main headlines, text, and elements that must be crystal clear and readable. It provides perfect contrast to neon yellow.
#053146
Background - Light Gray
Clean, neutral, and spacious.
Not completely white, but slightly grayish to reduce eye strain. It is used as a primary background for all content, giving the design a "clean" and technical look.
#F1F4F4
4
Concept and Construction
The brand symbol directly reflects the essence of FDM technology - creating objects layer by layer. The design is based on a solid geometric structure that forms a hexagon (cube in isometric perspective), symbolizing three-dimensional space.
Three separate, yet harmonized segments represent the precision of printing and the stability of the material.
The open form suggests limitless possibilities for creation ("out of the box" thinking), while clean lines communicate a modern, engineering aesthetic.
Primary version
Dark blue (Navy) icon on a neon yellow background or vice versa. Used for maximum contrast.
Monochrome version
Use only when color printing is not possible (e.g., stamps, invoices).
Minimal size
Minimum size: To maintain the readability of the "layer", the logo must not be smaller than 20px (digital) or 7mm (print).
4
Instagram UI & Adaptability
In the standard display, the brand appears clean, transparent, and approachable. The white background allows the content to "breathe", while neon yellow accents clearly direct attention to key actions (Highlights, CTA).
In dark mode, the brand takes on a "high-tech" character. The dark blue and black background create a strong contrast with neon yellow, enhancing the impression of precision and modern technology characteristic of 3D printing.
Through this project, a visual identity has been built that has a clear function and purpose. By combining strong colors and precise typography, the brand now communicates speed, accuracy, and technological reliability. Every element, from the geometric symbol to the choice of fonts, is intentionally placed to make it immediately clear to visitors what they can expect from the 3D printing service.
The final result is a flexible design that directly supports conversions and business growth. This approach to branding builds strong trust with clients and makes it easier for them to decide to request service, whether they are ordering through a digital interface or picking up parts. The true strength of this identity lies in the fact that it visually confirms the quality that the production itself delivers.
The goal of the project
The task for this project was to give the brand a clear and recognizable visual voice. Through the design of the logo and the careful pairing of typography and colors, the goal was to create an authentic identity that stands out. The result is a cohesive visual whole that accurately conveys the client's values and leaves a strong first impression.
For this project, I wanted to create a logo that explains the essence of the service at first glance. The symbol relies on a recognizable motif of stacked layers, which is the fundamental principle of 3D printing. Precise and sharp lines are there to emphasize accuracy in work. The combination of deep dark and bright neon green colors creates a strong contrast, making the brand modern, technology-oriented, and easily noticeable.
In addition to the aesthetics, a special focus has been placed on ensuring that the design effectively works for the business and encourages conversions. The logo is designed to maintain perfect readability across all formats, from digital interfaces to physical stickers on packages. This approach establishes a professional visual identity that directly communicates quality and instills confidence in clients who need reliable part manufacturing.
1
Typography
Aa
Primary - Poppins
Poppins is a geometric sans-serif font. Its design is strictly based on geometry, specifically on perfect circles and clear proportions. It has a very clean and open look. It feels modern, friendly, and highly professional at the same time. Due to its vast range of thicknesses (from thin Thin to massive Black variants), it provides incredible flexibility in design.
When a visual identity needs to communicate innovation, precision, and technology, this font is an exceptional choice.
It can also be used for body text, but it is best kept in shorter, precise paragraphs that encourage visitors to take action.
It is effective for short and impactful messages, whether you are designing banners for a global market or preparing local campaigns. Its readability helps in quickly conveying the message and increasing conversions.
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Secondary - Inter
Inter is a typeface specifically designed and created for computer and mobile screens. It is characterized by a large x-height, which makes it incredibly readable even at the smallest text sizes. Unlike some fonts that have a strong and intrusive character, Inter is designed to be neutral. Its main task is to convey information clearly, quickly, and without any distraction for the viewer.
Since it is visually neutral, Inter does not steal attention from the main message or call-to-action (CTA) buttons. Visitors can more easily focus on the service itself, which is crucial when you need design and text that directly encourages the user to purchase a product.
Due to its excellently balanced letter spacing, the eyes tire significantly less when reading longer paragraphs on the screen compared to other sans-serif fonts.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
2
Color
Accent color - Neon Yellow
Energetic, modern, and electric.
This is the main color for attracting attention. Use it sparingly but effectively for accents, buttons (CTA), icons, and highlighting the most important information on the page.
#DBFF00
Primary Color - Deep Navy
Professional, stable, and reliable.
This is a color that carries the visual weight of the brand. Use it for main headlines, text, and elements that must be crystal clear and readable. It provides perfect contrast to neon yellow.
#053146
Background - Light Gray
Clean, neutral, and spacious.
Not completely white, but slightly grayish to reduce eye strain. It is used as a primary background for all content, giving the design a "clean" and technical look.
#F1F4F4
3
Logo
Concept and Construction
The brand symbol directly reflects the essence of FDM technology - creating objects layer by layer. The design is based on a solid geometric structure that forms a hexagon (cube in isometric perspective), symbolizing three-dimensional space.
Three separate, yet harmonized segments represent the precision of printing and the stability of the material.
The open form suggests limitless possibilities for creation ("out of the box" thinking), while clean lines communicate a modern, engineering aesthetic.
Primary version
Dark blue (Navy) icon on a neon yellow background or vice versa. Used for maximum contrast.
Monochrome version
Use only when color printing is not possible (e.g., stamps, invoices).
Minimal size
Minimum size: To maintain the readability of the "layer", the logo must not be smaller than 20px (digital) or 7mm (print).
4
Instagram UI & Adaptability
In the standard display, the brand appears clean, transparent, and approachable. The white background allows the content to "breathe", while neon yellow accents clearly direct attention to key actions (Highlights, CTA).
In dark mode, the brand takes on a "high-tech" character. The dark blue and black background create a strong contrast with neon yellow, enhancing the impression of precision and modern technology characteristic of 3D printing.
Through this project, a visual identity has been built that has a clear function and purpose. By combining strong colors and precise typography, the brand now communicates speed, accuracy, and technological reliability. Every element, from the geometric symbol to the choice of fonts, is intentionally placed to make it immediately clear to visitors what they can expect from the 3D printing service.
The final result is a flexible design that directly supports conversions and business growth. This approach to branding builds strong trust with clients and makes it easier for them to decide to request service, whether they are ordering through a digital interface or picking up parts. The true strength of this identity lies in the fact that it visually confirms the quality that the production itself delivers.