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What is UX design and why is it crucial for the success of a website?
In the modern digital environment, UX design (User Experience design) has become one of the most important aspects of any successful website or mobile application. But what is UX design exactly, who is involved in UX design, and why is it so important for your business?
In this text, we will explain the basic concepts, processes, and roles that UX design plays in building digital products, so you can better understand its value and impact.
What does UX design mean?
UX design refers to the overall user experience when using a digital product – whether it's an app, website, software, or interactive system. The goal of UX design is to enable users to navigate through the product quickly, easily, and intuitively, without barriers and frustrations.
Good UX not only helps users achieve their goals but also encourages them to come back and recommend the product to others.
What does the UX process look like?
UX design is not just about "drawing screens." It’s a research and strategic process that involves several phases:
User research – Who are your users? What are their goals and problems?
Defining user personas – Creating profiles of ideal users.
Creating user flows – Mapping the user's journey through the product.
Wireframe and prototype design – Producing sketches and interactive models.
User experience testing – Gaining insight into what works and what doesn’t.
Throughout all these phases, the UX designer collaborates with the team (UI designers, developers, product owners) to ensure the product is both functional and user-friendly.
Who works in UX design?
UX designer is the person responsible for designing and optimizing the user experience. They must have knowledge in areas such as psychology, human-computer interaction, research, testing, and visual communication.
In practice, a UX designer often combines analytical skills with creative thinking to create digital solutions that address specific user problems.
UX vs UI design: What is the difference?
The terms UX and UI design are often confused, but it’s important to know the difference:
UX design focuses on functionality, structure, and logic of the product.
UI design (User Interface) refers to the visual aspect of the interface – colors, typography, icons, layout of elements.
UI design is part of the UX process, but UX starts much earlier than visual design – it deals with questions like: What does the user want to achieve? How can they achieve it as quickly and simply as possible?
Where is UX design used?
UX design is not only used in the IT world. More and more industries are applying principles of user experience: e-commerce, banking, tourism, education, and even physical products (e.g., smart devices).
Whether you are designing an app for food ordering or a logistics management system, UX design helps make your product logical, usable, and competitive.
Why is UX design important for SEO?
Google today rewards positive user experience. If your site loads slowly, is difficult to use on mobile devices, or has confusing navigation – users will leave quickly. And that directly affects SEO.
Investing in quality UX design contributes to:
better visibility on Google
lower bounce rate
a higher number of conversions and satisfied users
UX design is much more than aesthetics – it is the foundation of every successful digital solution. It connects user needs with business goals through efficient, intuitive, and user-friendly interfaces.
If you need an experienced UX designer to make your product better for users and more efficient for your business – feel free to contact me. Together we can create a digital experience that users love to use.