Instagram Campaign for Merchking | Visual Creation
Instagram posts
About the project
At the heart of every successful campaign lies a clear story and striking visual language. For the MerchKing Instagram campaign, I designed a comprehensive set of posts and formats that raised brand awareness, brought personalized products to life, and directly connected creatives with the Print on Demand platform.
At the heart of every successful campaign lies a clear story and striking visual language. For the MerchKing Instagram campaign, I designed a comprehensive set of posts and formats that raised brand awareness, brought personalized products to life, and directly connected creatives with the Print on Demand platform.
At the heart of every successful campaign lies a clear story and striking visual language. For the MerchKing Instagram campaign, I designed a comprehensive set of posts and formats that raised brand awareness, brought personalized products to life, and directly connected creatives with the Print on Demand platform.
Industry
Industry
Print on demand
Print on demand
Service
Service
UI design
UI design
Project duration
summer 2023
summer 2023
Visual identity
For the MerchKing Instagram campaign, I designed a comprehensive set of posts and formats that raised brand awareness, brought personalized products to life, and directly connected creatives with the Print on Demand platform.
The first set of Instagram posts for MerchKing is designed to "stop the scroll" and immediately catch the eye - through bold use of bright yellows, blues, and purples that stand out from a sea of nearly identical feeds. Geometric patterns, dynamic lines, and minimal, clear slogans ("Best POD Pricing", "Hot Selling Product", "Sell T‑Shirts on MerchKing") create a modern, energetic visual language that communicates the platform's key advantages in just a few seconds.
Used colors
The visual identity uses four accent colors that effectively attract attention and communicate the brand's energy and modernity. These colors stand out when combined with clean black and white backgrounds, achieving strong contrast, visual clarity, and a dynamic look throughout the design.
Black - #000000
It is used for contrast, typography, and key branded elements within the campaign. It brings a sense of seriousness, clarity, and strength, and its combination with bright colors from the palette allows important messages to grab attention immediately. Thanks to its neutrality and visual weight, black further contributes to the structure and balance of the design, emphasizing the professional tone of the MerchKing brand.
White - #FFFFFF
It is used for balance and clarity in design. It serves as a background and visual accent, highlighting the content and allowing vibrant colors from the palette to stand out even more. Overall, it contributes to a clean, modern, and easily readable appearance of the campaign.
Yellow - #FAD003
It is used to introduce energy and optimism into the visual. This warm and bright shade serves to highlight sections, background accents, and to emphasize key information. Due to its expressive nature, it effectively attracts attention and adds dynamics to the design without compromising readability.
Purple - #5E17EB
This shade of purple symbolizes creativity, originality, and digital modernity. It was used in the campaign to highlight certain elements and create contrast with warmer tones. Its deep, vibrant energy contributes to the dynamic appearance of the visuals, and in combination with yellow and white, it further enhances the visual identity of the brand.
Blue - #0FB2EE
The campaign used it to associate with the brand and maintain its visual continuity. This color symbolizes freshness, reliability, and digital accessibility, and its distinctive shade further connects the visuals with the MerchKing identity.
Additional set of visuals
In the second set of visuals, we continued with a similar style and color palette, relying on the success of the previous campaign. Consistency in design has strengthened brand identity, while the bright colors and recognizable visual language continued to attract attention and achieve good audience engagement.
Additional supportive and targeted visuals
During the launch of the main campaign, which aimed to attract new, younger users through an energetic and striking visual style, we simultaneously developed an additional set of ads targeted at existing users. These visuals had a more subdued design, with softer tones and a more sophisticated approach - tailored for users who have been present in the print-on-demand industry for a longer time and have a more developed sense of brand stability and functionality. Such segmentation allowed for more precise targeting of different audience groups, without compromising the uniqueness of the brand identity.
This dual strategy has allowed us to communicate with the audience on multiple levels - on one hand through vibrant/accented, modernly designed visuals that inspire new users to connect with the brand, and on the other through more thoughtful, visually subdued campaigns that affirm the reliability and seriousness of the platform for long-term users. Through a balance between freshness and professionalism, the campaign achieved a broader reach and built a deeper connection with various segments of the target audience.
By combining creative expression and functionality, the campaign achieved high visibility, engagement, and community growth on Instagram. This project demonstrates the importance of consistency in design, as well as flexibility in approaching different target groups - as a key to successful communication within modern digital branding.
Visual identity
For the MerchKing Instagram campaign, I designed a comprehensive set of posts and formats that raised brand awareness, brought personalized products to life, and directly connected creatives with the Print on Demand platform.
The first set of Instagram posts for MerchKing is designed to "stop the scroll" and immediately catch the eye - through bold use of bright yellows, blues, and purples that stand out from a sea of nearly identical feeds. Geometric patterns, dynamic lines, and minimal, clear slogans ("Best POD Pricing", "Hot Selling Product", "Sell T‑Shirts on MerchKing") create a modern, energetic visual language that communicates the platform's key advantages in just a few seconds.
Used colors
The visual identity uses four accent colors that effectively attract attention and communicate the brand's energy and modernity. These colors stand out when combined with clean black and white backgrounds, achieving strong contrast, visual clarity, and a dynamic look throughout the design.
Black - #000000
It is used for contrast, typography, and key branded elements within the campaign. It brings a sense of seriousness, clarity, and strength, and its combination with bright colors from the palette allows important messages to grab attention immediately. Thanks to its neutrality and visual weight, black further contributes to the structure and balance of the design, emphasizing the professional tone of the MerchKing brand.
White - #FFFFFF
It is used for balance and clarity in design. It serves as a background and visual accent, highlighting the content and allowing vibrant colors from the palette to stand out even more. Overall, it contributes to a clean, modern, and easily readable appearance of the campaign.
Yellow - #FAD003
It is used to introduce energy and optimism into the visual. This warm and bright shade serves to highlight sections, background accents, and to emphasize key information. Due to its expressive nature, it effectively attracts attention and adds dynamics to the design without compromising readability.
Purple - #5E17EB
This shade of purple symbolizes creativity, originality, and digital modernity. It was used in the campaign to highlight certain elements and create contrast with warmer tones. Its deep, vibrant energy contributes to the dynamic appearance of the visuals, and in combination with yellow and white, it further enhances the visual identity of the brand.
Blue - #0FB2EE
The campaign used it to associate with the brand and maintain its visual continuity. This color symbolizes freshness, reliability, and digital accessibility, and its distinctive shade further connects the visuals with the MerchKing identity.
Additional set of visuals
In the second set of visuals, we continued with a similar style and color palette, relying on the success of the previous campaign. Consistency in design has strengthened brand identity, while the bright colors and recognizable visual language continued to attract attention and achieve good audience engagement.
Additional supportive and targeted visuals
During the launch of the main campaign, which aimed to attract new, younger users through an energetic and striking visual style, we simultaneously developed an additional set of ads targeted at existing users. These visuals had a more subdued design, with softer tones and a more sophisticated approach - tailored for users who have been present in the print-on-demand industry for a longer time and have a more developed sense of brand stability and functionality. Such segmentation allowed for more precise targeting of different audience groups, without compromising the uniqueness of the brand identity.
This dual strategy has allowed us to communicate with the audience on multiple levels - on one hand through vibrant/accented, modernly designed visuals that inspire new users to connect with the brand, and on the other through more thoughtful, visually subdued campaigns that affirm the reliability and seriousness of the platform for long-term users. Through a balance between freshness and professionalism, the campaign achieved a broader reach and built a deeper connection with various segments of the target audience.
By combining creative expression and functionality, the campaign achieved high visibility, engagement, and community growth on Instagram. This project demonstrates the importance of consistency in design, as well as flexibility in approaching different target groups - as a key to successful communication within modern digital branding.
Visual identity
For the MerchKing Instagram campaign, I designed a comprehensive set of posts and formats that raised brand awareness, brought personalized products to life, and directly connected creatives with the Print on Demand platform.
The first set of Instagram posts for MerchKing is designed to "stop the scroll" and immediately catch the eye - through bold use of bright yellows, blues, and purples that stand out from a sea of nearly identical feeds. Geometric patterns, dynamic lines, and minimal, clear slogans ("Best POD Pricing", "Hot Selling Product", "Sell T‑Shirts on MerchKing") create a modern, energetic visual language that communicates the platform's key advantages in just a few seconds.
Used colors
The visual identity uses four accent colors that effectively attract attention and communicate the brand's energy and modernity. These colors stand out when combined with clean black and white backgrounds, achieving strong contrast, visual clarity, and a dynamic look throughout the design.
Black - #000000
It is used for typography, contrast, and branded elements. It conveys a sense of strength and clarity, and when combined with bright tones, it highlights key messages and contributes to the professional impression of the design.
White - #FFFFFF
It is used for balance and clarity in design. It serves as a background and visual accent, highlighting the content and allowing vibrant colors from the palette to stand out even more. Overall, it contributes to a clean, modern, and easily readable appearance of the campaign.
Yellow - #FAD003
It is used to introduce energy and optimism into the visual. This warm and bright shade serves to highlight sections, background accents, and to emphasize key information. Due to its expressive nature, it effectively attracts attention and adds dynamics to the design without compromising readability.
Purple - #5E17EB
This shade of purple symbolizes creativity, originality, and digital modernity. It was used in the campaign to highlight certain elements and create contrast with warmer tones. Its deep, vibrant energy contributes to the dynamic appearance of the visuals, and in combination with yellow and white, it further enhances the visual identity of the brand.
Blue - #0FB2EE
The campaign used it to associate with the brand and maintain its visual continuity. This color symbolizes freshness, reliability, and digital accessibility, and its distinctive shade further connects the visuals with the MerchKing identity.
Additional set of visuals
In the second set of visuals, we continued with a similar style and color palette, relying on the success of the previous campaign. Consistency in design has strengthened brand identity, while the bright colors and recognizable visual language continued to attract attention and achieve good audience engagement.
Additional supportive and targeted visuals
During the launch of the main campaign, which aimed to attract new, younger users through an energetic and striking visual style, we simultaneously developed an additional set of ads targeted at existing users. These visuals had a more subdued design, with softer tones and a more sophisticated approach - tailored for users who have been present in the print-on-demand industry for a longer time and have a more developed sense of brand stability and functionality. Such segmentation allowed for more precise targeting of different audience groups, without compromising the uniqueness of the brand identity.
This dual strategy has allowed us to communicate with the audience on multiple levels - on one hand through vibrant/accented, modernly designed visuals that inspire new users to connect with the brand, and on the other through more thoughtful, visually subdued campaigns that affirm the reliability and seriousness of the platform for long-term users. Through a balance between freshness and professionalism, the campaign achieved a broader reach and built a deeper connection with various segments of the target audience.
By combining creative expression and functionality, the campaign achieved high visibility, engagement, and community growth on Instagram. This project demonstrates the importance of consistency in design, as well as flexibility in approaching different target groups - as a key to successful communication within modern digital branding.