back to portfolio
Stop & Go
Logo + branding for vending machine store
STOP & GO is a brand of automated sales focused on healthy, accessible nutrition through modern designed vending machines. The goal of the project was to build a visual identity that combines dynamism, trust, and accessibility—all through a minimalist and functional approach to design.
STOP & GO is a brand of automated sales focused on healthy, accessible nutrition through modern designed vending machines. The goal of the project was to build a visual identity that combines dynamism, trust, and accessibility—all through a minimalist and functional approach to design.
STOP & GO is a brand of automated sales focused on healthy, accessible nutrition through modern designed vending machines. The goal of the project was to build a visual identity that combines dynamism, trust, and accessibility—all through a minimalist and functional approach to design.
Industry
Industry
Retail industry
Retail industry
Service
Service
Logo design
Logo design
Project duration
August 2024
August 2024
Logo and visual identity
Logo STOP & GO combines contrasting concepts: "STOP" as a moment of pause and "GO" as a call to action. The design communicates the idea of speed, availability, and smart shopping. The word "STOP" is in a base color with a distinctive red accent in the letter O, which visually imitates a stop button or attention. "GO" is positioned within a recognizable green bag shape with a smile – symbolizing shopping and movement.
Color palette
The colors used in this project were not just an aesthetic choice, but carriers of meaning:
Black (#000000) – symbolizes stability, seriousness, and clarity in brand presentation. Used for contrast and emphasizing elements.
White (#FFFFFF) – provides cleanliness, clarity, and allows other colors to stand out.
Green (#49b640) – the primary color of the brand. Evokes nature, freshness, and healthy eating. Used to highlight key brand elements.
Red (#ed1b24) – used accentually, to attract attention (e.g., the red dot in the logo). Brings energy and recognition.
#000000
#FFFFFF
#49B640
#ED1B24
Access to design
The entire visual system was created with a focus on readability, simplicity, and memorability. The visuals are adapted for both physical applications (packaging, signage, branded vending machines) and digital formats (social media, promotional visuals, mockup presentations).
In collaboration with the technical implementation team, user interfaces were designed for the screens of the vending machines themselves. The focus was on simple user experience, with large icons, clearly highlighted steps, and visual representations of the products. In addition, the interface includes options for ordering freshly squeezed juice, with real-time juicing animation.
Promotional materials
As part of the project, numerous promotional materials have been created — juice bottles, paper cups, cloth bags, business cards, stickers for vending machines and windows. Each element is designed to maintain the consistency of the brand's visual language, featuring illustrations of fruits and vegetables that further emphasize the naturalness of the products.
STOP & GO is an example of how a brand positioned in a rapidly growing market can be strengthened through strategic visual identity. Through strong symbolism, a carefully chosen palette, and the application of design on various materials, a brand has been created that clearly communicates – healthy, fast, reliable.
Logo and visual identity
Logo STOP & GO combines contrasting concepts: "STOP" as a moment of pause and "GO" as a call to action. The design communicates the idea of speed, availability, and smart shopping. The word "STOP" is in a base color with a distinctive red accent in the letter O, which visually imitates a stop button or attention. "GO" is positioned within a recognizable green bag shape with a smile – symbolizing shopping and movement.
Color palette
The colors used in this project were not just an aesthetic choice, but carriers of meaning:
Black (#000000) – symbolizes stability, seriousness, and clarity in brand presentation. Used for contrast and emphasizing elements.
White (#FFFFFF) – provides cleanliness, clarity, and allows other colors to stand out.
Green (#49b640) – the primary color of the brand. Evokes nature, freshness, and healthy eating. Used to highlight key brand elements.
Red (#ed1b24) – used accentually, to attract attention (e.g., the red dot in the logo). Brings energy and recognition.
#000000
#FFFFFF
#49B640
#ED1B24
Access to design
The entire visual system was created with a focus on readability, simplicity, and memorability. The visuals are adapted for both physical applications (packaging, signage, branded vending machines) and digital formats (social media, promotional visuals, mockup presentations).
In collaboration with the technical implementation team, user interfaces were designed for the screens of the vending machines themselves. The focus was on simple user experience, with large icons, clearly highlighted steps, and visual representations of the products. In addition, the interface includes options for ordering freshly squeezed juice, with real-time juicing animation.
Promotional materials
As part of the project, numerous promotional materials have been created — juice bottles, paper cups, cloth bags, business cards, stickers for vending machines and windows. Each element is designed to maintain the consistency of the brand's visual language, featuring illustrations of fruits and vegetables that further emphasize the naturalness of the products.
STOP & GO is an example of how a brand positioned in a rapidly growing market can be strengthened through strategic visual identity. Through strong symbolism, a carefully chosen palette, and the application of design on various materials, a brand has been created that clearly communicates – healthy, fast, reliable.
Logo and visual identity
Logo STOP & GO combines contrasting concepts: "STOP" as a moment of pause and "GO" as a call to action. The design communicates the idea of speed, availability, and smart shopping. The word "STOP" is in a base color with a distinctive red accent in the letter O, which visually imitates a stop button or attention. "GO" is positioned within a recognizable green bag shape with a smile – symbolizing shopping and movement.
Color palette
The colors used in this project were not just an aesthetic choice, but carriers of meaning:
Black (#000000) – symbolizes stability, seriousness, and clarity in brand presentation. Used for contrast and emphasizing elements.
White (#FFFFFF) – provides cleanliness, clarity, and allows other colors to stand out.
Green (#49b640) – the primary color of the brand. Evokes nature, freshness, and healthy eating. Used to highlight key brand elements.
Red (#ed1b24) – used accentually, to attract attention (e.g., the red dot in the logo). Brings energy and recognition.
#000000
#FFFFFF
#49B640
#ED1B24
Access to design
The entire visual system was created with a focus on readability, simplicity, and memorability. The visuals are adapted for both physical applications (packaging, signage, branded vending machines) and digital formats (social media, promotional visuals, mockup presentations).
In collaboration with the technical implementation team, user interfaces were designed for the screens of the vending machines themselves. The focus was on simple user experience, with large icons, clearly highlighted steps, and visual representations of the products. In addition, the interface includes options for ordering freshly squeezed juice, with real-time juicing animation.
Promotional materials
As part of the project, numerous promotional materials have been created — juice bottles, paper cups, cloth bags, business cards, stickers for vending machines and windows. Each element is designed to maintain the consistency of the brand's visual language, featuring illustrations of fruits and vegetables that further emphasize the naturalness of the products.
STOP & GO is an example of how a brand positioned in a rapidly growing market can be strengthened through strategic visual identity. Through strong symbolism, a carefully chosen palette, and the application of design on various materials, a brand has been created that clearly communicates – healthy, fast, reliable.