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SimpleCRM
Platform design
Simple CRM is a simple and efficient CRM tool created for businesses that want to grow without complications. All important features—lead tracking, integration with advertising platforms, a powerful form builder—are available right in the starter package. An intuitive interface and a focus on conversions make it an ideal solution for small and medium-sized companies looking for results without additional costs and technical barriers.
Simple CRM is a simple and efficient CRM tool created for businesses that want to grow without complications. All important features—lead tracking, integration with advertising platforms, a powerful form builder—are available right in the starter package. An intuitive interface and a focus on conversions make it an ideal solution for small and medium-sized companies looking for results without additional costs and technical barriers.
Simple CRM is a simple and efficient CRM tool created for businesses that want to grow without complications. All important features—lead tracking, integration with advertising platforms, a powerful form builder—are available right in the starter package. An intuitive interface and a focus on conversions make it an ideal solution for small and medium-sized companies looking for results without additional costs and technical barriers.
Industry
Industry
Marketing & advertising
Marketing & advertising
Service
Service
UX/UI design
UX/UI design
Project duration
Ongoing
Ongoing
Project goal
The goal of the Simple CRM project was to develop a modern, intuitive, and accessible CRM platform designed for small and medium enterprises, with a focus on ease of use and efficient management of leads and advertising campaigns. The platform was intended to eliminate the typical obstacles that users face with traditional CRM solutions—complex processes, overloaded functions, and high costs—and provide a tool that combines all essential functionalities in a clean, user-friendly environment.
Through UX design, the aim was to enable quick navigation within the system, clear presentation of information, easy access to basic actions, and seamless integration with platforms like Google, Meta, and TikTok Ads, without the need for additional technical knowledge or external tools. An additional focus was on the scalability of the solution—ensuring the platform grows alongside the user, without imposed limitations or unnecessary upgrades.
Color palette
The design of Simple CRM features a palette that combines professionalism and dynamism, with clear visual guidance for users through the interface.
Zinc and Slate Shades - have been used as a foundation for a neutral and balanced background, providing good readability and visual consistency. Variations of these colors have also been used for buttons to avoid distracting attention from the data within the CRM.
50
#f8fafc
100
#f1f5f9
200
#e2e8f0
300
#cbd5e1
400
#94a3b8
500
#64748b
600
#475569
700
#334155
800
#1e293b
900
#0f172a
50
#f9fafb
100
#f4f4f5
200
#e4e4e7
300
#d4d4d8
400
#a1a1aa
500
#71717a
600
#52525b
700
#3f3f46
800
#27272a
900
#18181b
Blue and Orange - are used as accent colors and as colors for specific CTA elements.
50
#eff6ff
100
#dbeafe
200
#bfdbfe
300
#93c5fd
400
#60a5fa
500
#3b82f6
600
#2563eb
700
#1d4ed8
800
#1e40af
900
#1e3a8a
50
#fff7ed
100
#ffedd5
200
#fed7aa
300
#fdba74
400
#fb923c
500
#f97316
600
#ea580c
700
#c2410c
800
#9a3412
900
#7c2d12
Red - is used in signaling messages and warnings, highlighting important statuses or errors without disturbing the overall visual balance.
50
#fef2f2
100
#fee2e2
200
#fecaca
300
#fca5a5
400
#f87171
500
#ef4444
600
#dc2626
700
#b91c1c
800
#991b1b
900
#7f1d1d
This color combination allows for easy navigation, clear hierarchical structuring of content, and a pleasant user environment.
Typography
The font Inter has been chosen for this project, a modern sans-serif typography created with a focus on readability and digital environments. Inter is specifically designed for user interfaces, making it an ideal choice for a complex application like a payment processing system.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
UX design for Simple CRM
As the lead UX designer on the Simple CRM project, my goal was to create a platform that is powerful in the background yet easy to use. I focused on creating intuitive flows and clean interfaces that eliminate the typical complexity of CRM tools—without complicated pipelines and the need for additional training. From integration with advertising platforms to a powerful form builder, each functionality has been carefully designed to enable small and growing businesses to easily collect and track leads, as well as better optimize campaigns—without extra costs and complex configurations.
UI elements
The interface is carefully designed to provide a clear display of data through clear and functional tables, with a special focus on consistent user experience even when the tables are empty. In cases where there is no data entered yet, users are shown informative empty states with a clear call to action. The button to create a new form or contact is always easily accessible and clearly highlighted, allowing for a seamless workflow and encouraging users to interact without unnecessary wandering through the interface.
The form generation system is designed to meet the needs of a wide range of users—from beginners who want quick and easy form creation to advanced users who require detailed control over every segment. The form builder interface allows for the quick placement of basic elements through a drag-and-drop mechanism, while also providing options for advanced customization of each input, enabling high flexibility and adaptation to specific business needs.
The lead display page is designed to provide a comprehensive overview of information about each contact, with a clear focus on the availability of key data at a glance. Users can easily access all relevant information without the need for additional searching or leaving the page. The platform automatically records all user interactions and logs them within the Activity section, where a single click can provide a more detailed view of each individual action. By integrating with an email address, it allows for sending and receiving messages directly from the CRM, further speeding up communication and eliminating the need for external tools.
Special attention has been paid to ensuring that all elements of the platform are intuitive and easy to use, without unnecessarily complex processes that would slow down the user's work. Each functionality is designed to naturally guide the user through the interface, enabling quick adoption of the system even without prior technical knowledge. Microinteractions are carefully defined and technically precisely implemented to further enhance the user experience, providing visual and functional feedback at the right moments, creating a sense of fluidity and reliability when working with the platform.
This project represents the result of thoughtful and strategic UX design aimed at creating a digital product that truly meets the needs of end-users. Through every segment of the interface—from simple contact management, through intuitive form creation, to smart integration with advertising and email platforms—I adhered to the principles of clarity, efficiency, and consistency.
My goal was to demonstrate that complex systems don't have to feel complicated when they are well designed. I believe that Simple CRM is precisely an example of how the balance between rich functionalities and a simple user experience can be successfully achieved with careful planning, user empathy, and good collaboration with the team. This project is yet another step in my professional development, but also a confirmation of the importance of UX in creating digital solutions that have a real impact on users' businesses.
Project goal
The goal of the Simple CRM project was to develop a modern, intuitive, and accessible CRM platform designed for small and medium enterprises, with a focus on ease of use and efficient management of leads and advertising campaigns. The platform was intended to eliminate the typical obstacles that users face with traditional CRM solutions—complex processes, overloaded functions, and high costs—and provide a tool that combines all essential functionalities in a clean, user-friendly environment.
Through UX design, the aim was to enable quick navigation within the system, clear presentation of information, easy access to basic actions, and seamless integration with platforms like Google, Meta, and TikTok Ads, without the need for additional technical knowledge or external tools. An additional focus was on the scalability of the solution—ensuring the platform grows alongside the user, without imposed limitations or unnecessary upgrades.
Color palette
The design of Simple CRM features a palette that combines professionalism and dynamism, with clear visual guidance for users through the interface.
Zinc and Slate Shades - have been used as a foundation for a neutral and balanced background, providing good readability and visual consistency. Variations of these colors have also been used for buttons to avoid distracting attention from the data within the CRM.
50
#f8fafc
100
#f1f5f9
200
#e2e8f0
300
#cbd5e1
400
#94a3b8
500
#64748b
600
#475569
700
#334155
800
#1e293b
900
#0f172a
50
#f9fafb
100
#f4f4f5
200
#e4e4e7
300
#d4d4d8
400
#a1a1aa
500
#71717a
600
#52525b
700
#3f3f46
800
#27272a
900
#18181b
Blue and Orange - are used as accent colors and as colors for specific CTA elements.
50
#eff6ff
100
#dbeafe
200
#bfdbfe
300
#93c5fd
400
#60a5fa
500
#3b82f6
600
#2563eb
700
#1d4ed8
800
#1e40af
900
#1e3a8a
50
#fff7ed
100
#ffedd5
200
#fed7aa
300
#fdba74
400
#fb923c
500
#f97316
600
#ea580c
700
#c2410c
800
#9a3412
900
#7c2d12
Red - is used in signaling messages and warnings, highlighting important statuses or errors without disturbing the overall visual balance.
50
#fef2f2
100
#fee2e2
200
#fecaca
300
#fca5a5
400
#f87171
500
#ef4444
600
#dc2626
700
#b91c1c
800
#991b1b
900
#7f1d1d
This color combination allows for easy navigation, clear hierarchical structuring of content, and a pleasant user environment.
Typography
The font Inter has been chosen for this project, a modern sans-serif typography created with a focus on readability and digital environments. Inter is specifically designed for user interfaces, making it an ideal choice for a complex application like a payment processing system.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
UX design for Simple CRM
As the lead UX designer on the Simple CRM project, my goal was to create a platform that is powerful in the background yet easy to use. I focused on creating intuitive flows and clean interfaces that eliminate the typical complexity of CRM tools—without complicated pipelines and the need for additional training. From integration with advertising platforms to a powerful form builder, each functionality has been carefully designed to enable small and growing businesses to easily collect and track leads, as well as better optimize campaigns—without extra costs and complex configurations.
UI elements
The interface is carefully designed to provide a clear display of data through clear and functional tables, with a special focus on consistent user experience even when the tables are empty. In cases where there is no data entered yet, users are shown informative empty states with a clear call to action. The button to create a new form or contact is always easily accessible and clearly highlighted, allowing for a seamless workflow and encouraging users to interact without unnecessary wandering through the interface.
The form generation system is designed to meet the needs of a wide range of users—from beginners who want quick and easy form creation to advanced users who require detailed control over every segment. The form builder interface allows for the quick placement of basic elements through a drag-and-drop mechanism, while also providing options for advanced customization of each input, enabling high flexibility and adaptation to specific business needs.
The lead display page is designed to provide a comprehensive overview of information about each contact, with a clear focus on the availability of key data at a glance. Users can easily access all relevant information without the need for additional searching or leaving the page. The platform automatically records all user interactions and logs them within the Activity section, where a single click can provide a more detailed view of each individual action. By integrating with an email address, it allows for sending and receiving messages directly from the CRM, further speeding up communication and eliminating the need for external tools.
Special attention has been paid to ensuring that all elements of the platform are intuitive and easy to use, without unnecessarily complex processes that would slow down the user's work. Each functionality is designed to naturally guide the user through the interface, enabling quick adoption of the system even without prior technical knowledge. Microinteractions are carefully defined and technically precisely implemented to further enhance the user experience, providing visual and functional feedback at the right moments, creating a sense of fluidity and reliability when working with the platform.
This project represents the result of thoughtful and strategic UX design aimed at creating a digital product that truly meets the needs of end-users. Through every segment of the interface—from simple contact management, through intuitive form creation, to smart integration with advertising and email platforms—I adhered to the principles of clarity, efficiency, and consistency.
My goal was to demonstrate that complex systems don't have to feel complicated when they are well designed. I believe that Simple CRM is precisely an example of how the balance between rich functionalities and a simple user experience can be successfully achieved with careful planning, user empathy, and good collaboration with the team. This project is yet another step in my professional development, but also a confirmation of the importance of UX in creating digital solutions that have a real impact on users' businesses.
Project goal
The goal of the Simple CRM project was to develop a modern, intuitive, and accessible CRM platform designed for small and medium enterprises, with a focus on ease of use and efficient management of leads and advertising campaigns. The platform was intended to eliminate the typical obstacles that users face with traditional CRM solutions—complex processes, overloaded functions, and high costs—and provide a tool that combines all essential functionalities in a clean, user-friendly environment.
Through UX design, the aim was to enable quick navigation within the system, clear presentation of information, easy access to basic actions, and seamless integration with platforms like Google, Meta, and TikTok Ads, without the need for additional technical knowledge or external tools. An additional focus was on the scalability of the solution—ensuring the platform grows alongside the user, without imposed limitations or unnecessary upgrades.
Color palette
The design of Simple CRM features a palette that combines professionalism and dynamism, with clear visual guidance for users through the interface.
Zinc and Slate Shades - have been used as a foundation for a neutral and balanced background, providing good readability and visual consistency. Variations of these colors have also been used for buttons to avoid distracting attention from the data within the CRM.
50
#f8fafc
100
#f1f5f9
200
#e2e8f0
300
#cbd5e1
400
#94a3b8
500
#64748b
600
#475569
700
#334155
800
#1e293b
900
#0f172a
50
#f9fafb
100
#f4f4f5
200
#e4e4e7
300
#d4d4d8
400
#a1a1aa
500
#71717a
600
#52525b
700
#3f3f46
800
#27272a
900
#18181b
Blue and Orange - are used as accent colors and as colors for specific CTA elements.
50
#eff6ff
100
#dbeafe
200
#bfdbfe
300
#93c5fd
400
#60a5fa
500
#3b82f6
600
#2563eb
700
#1d4ed8
800
#1e40af
900
#1e3a8a
50
#fff7ed
100
#ffedd5
200
#fed7aa
300
#fdba74
400
#fb923c
500
#f97316
600
#ea580c
700
#c2410c
800
#9a3412
900
#7c2d12
Red - is used in signaling messages and warnings, highlighting important statuses or errors without disturbing the overall visual balance.
50
#fef2f2
100
#fee2e2
200
#fecaca
300
#fca5a5
400
#f87171
500
#ef4444
600
#dc2626
700
#b91c1c
800
#991b1b
900
#7f1d1d
This color combination allows for easy navigation, clear hierarchical structuring of content, and a pleasant user environment.
Typography
The font Inter has been chosen for this project, a modern sans-serif typography created with a focus on readability and digital environments. Inter is specifically designed for user interfaces, making it an ideal choice for a complex application like a payment processing system.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
UX design for Simple CRM
As the lead UX designer on the Simple CRM project, my goal was to create a platform that is powerful in the background yet easy to use. I focused on creating intuitive flows and clean interfaces that eliminate the typical complexity of CRM tools—without complicated pipelines and the need for additional training. From integration with advertising platforms to a powerful form builder, each functionality has been carefully designed to enable small and growing businesses to easily collect and track leads, as well as better optimize campaigns—without extra costs and complex configurations.
UI elements
The interface is carefully designed to provide a clear display of data through clear and functional tables, with a special focus on consistent user experience even when the tables are empty. In cases where there is no data entered yet, users are shown informative empty states with a clear call to action. The button to create a new form or contact is always easily accessible and clearly highlighted, allowing for a seamless workflow and encouraging users to interact without unnecessary wandering through the interface.
The form generation system is designed to meet the needs of a wide range of users—from beginners who want quick and easy form creation to advanced users who require detailed control over every segment. The form builder interface allows for the quick placement of basic elements through a drag-and-drop mechanism, while also providing options for advanced customization of each input, enabling high flexibility and adaptation to specific business needs.
The lead display page is designed to provide a comprehensive overview of information about each contact, with a clear focus on the availability of key data at a glance. Users can easily access all relevant information without the need for additional searching or leaving the page. The platform automatically records all user interactions and logs them within the Activity section, where a single click can provide a more detailed view of each individual action. By integrating with an email address, it allows for sending and receiving messages directly from the CRM, further speeding up communication and eliminating the need for external tools.
Special attention has been paid to ensuring that all elements of the platform are intuitive and easy to use, without unnecessarily complex processes that would slow down the user's work. Each functionality is designed to naturally guide the user through the interface, enabling quick adoption of the system even without prior technical knowledge. Microinteractions are carefully defined and technically precisely implemented to further enhance the user experience, providing visual and functional feedback at the right moments, creating a sense of fluidity and reliability when working with the platform.
This project represents the result of thoughtful and strategic UX design aimed at creating a digital product that truly meets the needs of end-users. Through every segment of the interface—from simple contact management, through intuitive form creation, to smart integration with advertising and email platforms—I adhered to the principles of clarity, efficiency, and consistency.
My goal was to demonstrate that complex systems don't have to feel complicated when they are well designed. I believe that Simple CRM is precisely an example of how the balance between rich functionalities and a simple user experience can be successfully achieved with careful planning, user empathy, and good collaboration with the team. This project is yet another step in my professional development, but also a confirmation of the importance of UX in creating digital solutions that have a real impact on users' businesses.