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Marketit - digital marketing agency
Logo + website
The development of a visual identity for a new and promising marketing agency. The project included the design of a logo in line with the vision and values of the brand, as well as the creation of a complete web presentation for the company.
The development of a visual identity for a new and promising marketing agency. The project included the design of a logo in line with the vision and values of the brand, as well as the creation of a complete web presentation for the company.
The development of a visual identity for a new and promising marketing agency. The project included the design of a logo in line with the vision and values of the brand, as well as the creation of a complete web presentation for the company.
Industry
Industry
Marketing and advertising
Marketing and advertising
Service
Service
UI Design/WEB Design
UI Design/WEB Design
Project duration
September 2024
September 2024
The goal of the project
The logo design was developed in accordance with the vision and mission of the company, which is focused on providing digital marketing services, especially on social media. The visual identity was designed to reflect the dynamism and modernity of this industry, using a color palette inspired by popular social media platforms, primarily Instagram. The design process included researching competitors, defining the target group, creating sketches, and developing several visual directions, with constant consultations with the client to ensure that the final solution fully reflected the values of the company and its communication style.
Primary Colors
The visual identity uses four accent colors that effectively attract attention and communicate the brand's energy and modernity. These colors stand out when combined with clean black and white backgrounds, achieving strong contrast, visual clarity, and a dynamic look throughout the design.
#BF2572
#E59117
#6633CC
#FA21F3
Typography
Montserrat is a modern sans-serif font inspired by the traditional typography of urban signage from Buenos Aires. It was chosen to further emphasize the modern character of the brand and visually fit into the aesthetics of digital platforms. As such, it is very suitable for combining digital and printed materials.
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Website development
The site was developed using modern web technologies, with the application of a modern and visually appealing design. Special emphasis is placed on compliance with WCAG accessibility standards, as well as adherence to design and SEO best practice guidelines – from optimized content structure, through responsiveness, to technical SEO optimization.
The design of the site is conceived to reflect the youthful spirit of the team and the brand's values, aiming to attract a younger target group that understands the importance of digital presence and the role of social media in contemporary business. By using bright accent colors and dynamic elements, a balance has been achieved between a professional appearance and an energetic, modern aesthetic.
Special attention has been paid to the responsiveness of the site, ensuring that the user experience is consistent and optimized across all devices – from desktop computers to mobile phones and tablets. The design and functionalities are tailored to different screen resolutions, ensuring ease of use, good readability, and visual consistency regardless of the device the user is using.
In addition to technical optimization, significant focus has also been placed on UX (User Experience) elements – navigation is intuitive and simple, key information is easily accessible, and interactions are designed to provide the user with clarity, speed, and a sense of security while using the site. All components are carefully crafted to support the brand's goals and provide a pleasant user experience.
The goal of the project
The logo design was developed in accordance with the vision and mission of the company, which is focused on providing digital marketing services, especially on social media. The visual identity was designed to reflect the dynamism and modernity of this industry, using a color palette inspired by popular social media platforms, primarily Instagram. The design process included researching competitors, defining the target group, creating sketches, and developing several visual directions, with constant consultations with the client to ensure that the final solution fully reflected the values of the company and its communication style.
Primary Colors
The visual identity uses four accent colors that effectively attract attention and communicate the brand's energy and modernity. These colors stand out when combined with clean black and white backgrounds, achieving strong contrast, visual clarity, and a dynamic look throughout the design.
#BF2572
#E59117
#6633CC
#FA21F3
Typography
Montserrat is a modern sans-serif font inspired by the traditional typography of urban signage from Buenos Aires. It was chosen to further emphasize the modern character of the brand and visually fit into the aesthetics of digital platforms. As such, it is very suitable for combining digital and printed materials.
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Website development
The site was developed using modern web technologies, with the application of a modern and visually appealing design. Special emphasis is placed on compliance with WCAG accessibility standards, as well as adherence to design and SEO best practice guidelines – from optimized content structure, through responsiveness, to technical SEO optimization.
The design of the site is conceived to reflect the youthful spirit of the team and the brand's values, aiming to attract a younger target group that understands the importance of digital presence and the role of social media in contemporary business. By using bright accent colors and dynamic elements, a balance has been achieved between a professional appearance and an energetic, modern aesthetic.
Special attention has been paid to the responsiveness of the site, ensuring that the user experience is consistent and optimized across all devices – from desktop computers to mobile phones and tablets. The design and functionalities are tailored to different screen resolutions, ensuring ease of use, good readability, and visual consistency regardless of the device the user is using.
In addition to technical optimization, significant focus has also been placed on UX (User Experience) elements – navigation is intuitive and simple, key information is easily accessible, and interactions are designed to provide the user with clarity, speed, and a sense of security while using the site. All components are carefully crafted to support the brand's goals and provide a pleasant user experience.
The goal of the project
The logo design was developed in accordance with the vision and mission of the company, which is focused on providing digital marketing services, especially on social media. The visual identity was designed to reflect the dynamism and modernity of this industry, using a color palette inspired by popular social media platforms, primarily Instagram. The design process included researching competitors, defining the target group, creating sketches, and developing several visual directions, with constant consultations with the client to ensure that the final solution fully reflected the values of the company and its communication style.
Primary Colors
The visual identity uses four accent colors that effectively attract attention and communicate the brand's energy and modernity. These colors stand out when combined with clean black and white backgrounds, achieving strong contrast, visual clarity, and a dynamic look throughout the design.
#BF2572
#E59117
#6633CC
#FA21F3
Typography
Montserrat is a modern sans-serif font inspired by the traditional typography of urban signage from Buenos Aires. It was chosen to further emphasize the modern character of the brand and visually fit into the aesthetics of digital platforms. As such, it is very suitable for combining digital and printed materials.
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Website development
The site was developed using modern web technologies, with the application of a modern and visually appealing design. Special emphasis is placed on compliance with WCAG accessibility standards, as well as adherence to design and SEO best practice guidelines – from optimized content structure, through responsiveness, to technical SEO optimization.
The design of the site is conceived to reflect the youthful spirit of the team and the brand's values, aiming to attract a younger target group that understands the importance of digital presence and the role of social media in contemporary business. By using bright accent colors and dynamic elements, a balance has been achieved between a professional appearance and an energetic, modern aesthetic.
Special attention has been paid to the responsiveness of the site, ensuring that the user experience is consistent and optimized across all devices – from desktop computers to mobile phones and tablets. The design and functionalities are tailored to different screen resolutions, ensuring ease of use, good readability, and visual consistency regardless of the device the user is using.
In addition to technical optimization, significant focus has also been placed on UX (User Experience) elements – navigation is intuitive and simple, key information is easily accessible, and interactions are designed to provide the user with clarity, speed, and a sense of security while using the site. All components are carefully crafted to support the brand's goals and provide a pleasant user experience.
Preview
Preview
Preview